How AI describes Non-UPF

The organization provides a Non-UPF Standard and verification to help consumers identify and choose minimally processed, non-ultra-processed foods and to expand their availability. It builds on the Butterfly non-GMO label to drive better ingredient sourcing and product formulation toward minimally processed foods, with the new Non-UPF verification extending that mission. It also offers consumer research and educational resources to inform shoppers about ultra-processed foods and advocates for a food system that nourishes life.