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GameStop operates an omnichannel retail platform that sells new and pre-owned video games, consoles, accessories, PC hardware, and digital content, with a Buy, Sell, or Trade model. The site includes a Digital Store for downloadable games and virtual currency, and offers trade-in services along with membership and financing options such as GameStop Pro and gift cards. It also markets a broad range of collectibles, trading cards, toys, clothing, and other fandom merchandise, including licensed brands like Funko, Marvel, Pokemon, Star Wars, and LEGO.
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