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BrandsNew Balance

How AI describes New Balance

Data as of Sep 3, 2026 · Based on 3,231,973 AI responses across 10,525 prompts · See how Parse measures this

New Balance logoNew Balancenewbalance.com

Parse Score

74.7

#8 of 66 in Supportive Non-Slip Work Shoes

Strength64/ 100
Reach69/ 100
Authority53/ 100

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Tone of voice

71% of how AI describes New Balance reads positive.

Words AI uses

AI reaches for supportive · excellent · cushioned when it describes New Balance.

Rivals

HOKA is the brand AI weighs against New Balance most.

Sources

runrepeat.com shapes more of what AI says about New Balance than any other source, at 12% of its citations.

google.com · michiganfootdoctors.com · reddit.com · shape.com

AI questions where New Balance appears

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The market map

Supportive Non-Slip Work Shoes →
5%10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →DanskoHOKACrocsSkechersBrooks RunningShoes For CrewsBirkenstockNew BalanceDr. Scholl'sGoCloveAsicsOrthofeetVionicSnibbs

Where AI ranks New Balance

Supportive Non-Slip Work Shoes#8
  • Lightweight slip-resistant healthcare footwear#8
#4
#14
#19
#49
HOKA logoHOKA
  • Excerpts where New Balance appeared in the AI's answer

    Google AI Mode · excerpt
    New Balance : Long considered a gold standard for wide footwear, New Balance doesn't just offer wide sizes in clunky orthopedic shapes
    ChatGPT Search · excerpt
    New Balance has one of the broadest width ranges among mainstream athletic brands, with many models available in wide and extra-wide options.
  • Excerpts where New Balance appeared in the AI's answer

    Google AI Mode · excerpt
    New Balance Fresh Foam BB v3 — The best for comfort and locked-in feel
  • Excerpts where New Balance appeared in the AI's answer

    Google AI Mode · excerpt
    New Balance Fresh Foam X 860 (v14/v15): Perfect for runners who want a high-mileage daily trainer with a luxurious, pillow-like feel.
    Google AI Mode · excerpt
    New Balance Fresh Foam X 860 (Consistent Locked-In Ride): Utilizing a reliable dual-density midsole
  • Excerpts where New Balance appeared in the AI's answer

    Google AI Mode · excerpt
    New Balance: Known for a wider, square toe-box and great structured support for running toddlers.
  • Excerpts where New Balance appeared in the AI's answer

    Google AI Mode · excerpt
    New Balance Supercomp Trainer V3 - Hit my 10k PR and HF PR in these bad boys.
    Google AI Mode · excerpt
    New Balance Fresh Foam line is excellent for high comfort and maximal cushioning.
  • Excerpts where New Balance appeared in the AI's answer

    ChatGPT Search · excerpt
    New Balance 990v6 – More supportive and durable, especially if you overpronate or have flatter feet.
    ChatGPT Search · excerpt
    New Balance Fresh Foam X 1080 – A good choice if you want softer cushioning without sacrificing support.
  • Excerpts where New Balance appeared in the AI's answer

    Google AI Mode · excerpt
    New Balance Fresh Foam X (1080 or More series) offers a super-wide stable platform
    Google AI Mode · excerpt
    New Balance 990v6: A legendary stability and motion-control shoe that accommodates wide feet or severe swelling exceptionally well.
  • Excerpts where New Balance appeared in the AI's answer

    ChatGPT Search · excerpt
    New Balance Fresh Foam X More — a good pick if you need extra width and plush cushioning.
    ChatGPT Search · excerpt
    New Balance Fresh Foam 1080 – Plush cushioning with a roomy fit, especially good if your feet swell during long shifts.
  • Excerpts where New Balance appeared in the AI's answer

    Google AI Mode · excerpt
    New Balance (such as the Fresh Foam X or classic 990 series) for customizable widths and robust arch alignment.
    Google AI Mode · excerpt
    New Balance 860 V15 Go to product viewer dialog for this item.: Features medial wedge support for stability.
+9 more prompts·Monitor New Balance