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Naturalmat handcrafts organic, natural, and sustainable mattresses and beds in Devon, UK, using materials like organic wool, mohair, cashmere, bamboo, cotton, and natural latex. The company originated from a need for natural-fiber mattresses in the marine industry and later expanded to offer products for babies, children, and adults, with a focus on sustainability and a Bed for Life refurbishment scheme.
AI named Naturalmat in December 2025.