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My Magic Mud is an oral care brand founded in 2017 that offers a full line of activated charcoal–based products, including toothpastes, mouthwashes, floss, and whitening kits, to absorb stains, remove plaque, and refresh breath. Its formulations pair steam-activated coconut shell charcoal with essential oils and botanicals, are enamel-safe, fluoride- and SLS-free, vegan, cruelty-free, made in the USA, and backed by third-party testing and dental guidance. The lineup also features bamboo toothbrushes and enamel-strengthening components like nano-hydroxyapatite, supporting a complete natural oral care routine.
AI named My Magic Mud in November 2025.