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  2. Mike's Hot Honey
BrandsMike's Hot Honey

How AI describes Mike's Hot Honey

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Mike's Hot Honey logoMike's Hot Honeymikeshothoney.com

Mike's Hot Honey produces 100% pure honey infused with chili peppers, offering a sweet and spicy condiment. Founded in 2010 by Mike Kurtz, it started as a Brooklyn pizzeria experiment and is now available on restaurant menus nationwide.

Parse Score

66.6

#3 of 92 in Gourmet Sweets and Snack Gifts

Strength52
Reach48
Authority50

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Sources

amazon.com shapes more of what AI says about Mike's Hot Honey than any other source, at 10% of its citations.

google.com · mikeshothoney.com · sporked.com · facebook.com

AI questions where Mike's Hot Honey appears

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The market map

Gourmet Sweets and Snack Gifts →
10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →ValrhonaGhirardelliLindtLaduréeGuittardMike's Hot HoneyGiolittiBarry CallebautTony's ChocolonelyPierre HerméMelinda'sNature Nate'sKrispy KremeBushwick Kitchen

Where AI ranks Mike's Hot Honey

Gourmet Sweets and Snack Gifts#3
  • Excerpts where Mike's Hot Honey appeared in the AI's answer

    Google AI Mode · excerpt
    Mike's Hot Honey (Best Overall / The Industry Standard) : As the OG category-definer that popularized hot honey on pizza and fried chicken, this is the reliable benchmark.
    Google AI Mode · excerpt
    Mike's Hot Honey : This is the OG brand that started the whole craze in a Brooklyn pizzeria . It uses a balanced blend of pure honey, chili peppers, and a touch of vinegar . It’s approachable, incredibly versatile , and widely available