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MB&F is a horological concept laboratory that creates kinetic, three-dimensional wristwatch sculptures called Machines, along with co-created mechanical art pieces and a more accessible label under M.A.D.Editions. Founded by Maximilian Büsser in 2005, the company disrupts traditional watchmaking by inspiring creativity through unconventional mechanical designs and collaborations with artists and craftspeople worldwide.
AI named MB&F in October 2025.