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Lisa Masiello's site offers practical books, tools, and resources to help real people turn ideas into businesses from scratch, with clear, no-hype guidance. It features books like Startup Over Lunch: Marketing Strategy and Trade Show 411: The Essential Guide, plus insights, resources, and a newsletter. The content centers on entrepreneurship, leadership, marketing, and mindful living for women entrepreneurs and wellness-minded individuals who want to grow or launch a business.
AI named Lisa Masiello in November 2025.