IrisNow

IRIS provides a modular marketing and operations platform called GearBox that connects enterprises with their channel partners, vendors, and sales teams. The platform automates campaign management, fulfillment, co-op marketing, and reporting for industries including manufacturing, franchising, real estate, and finance. It serves businesses looking to align workflows and improve visibility across distributed marketing operations.

AI named IrisNow from December 2025 to July 2026.