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Innovate & Thriveinnovatethrive.substack.comInnovate & Thrive is a Substack publication by Dr. Jack McGourty that merges cognitive science with creativity, innovation, entrepreneurship, and well-being. It offers a practical startup framework, including a module roadmap (New Venture Realization Process) covering idea generation and business planning. Content emphasizes behavioral science, customer insights, and AI-assisted thinking to help teams validate ideas faster and launch ventures more effectively.
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