What AI says about HRX

HRX is Hrithik Roshan’s fitness lifestyle brand that sells a range of products including apparel, accessories, equipment, eyewear, wearable tech, footwear, and bicycles, and operates stores and partner brands. It builds a global fitness community through 40+ fitness programmes, 150+ fitness channels, and the HRX Community, complemented by Mind Fuel content such as podcasts, workout videos, and blogs. The brand also pursues digital and experiential initiatives, including an exclusive HRX NFT collection and virtual events, plus collaborations with other brands to expand its ecosystem.