How AI describes HelloFresh Group

HelloFresh Group is a direct-to-consumer food company delivering meal kits, ready-to-eat meals, seafood and meat, and premium pet food to customers’ doors worldwide, across a portfolio of brands. It uses a data-driven, customer-centric model to offer easy-to-follow recipes and a range of diets, with a focus on freshness and sustainability to reduce food waste. The group is large-scale, reporting about €7.66 billion in net revenue for FY2024, around 20,000 employees, and nearly 1 billion meals delivered in 2024, with ongoing innovation in AI and supply chain efficiency.