Data as of Jul 25, 2026 · Based on 2,718,867 AI responses across 9,511 prompts · See how Parse measures this
Harper Wilde designs bras and underwear intended to be comfortable and forgettable during daily wear. The brand positions its products as foundational undergarments rather than lingerie.
Sources
harperwilde.com shapes more of what AI says about Harper Wilde than any other source, at 25% of its citations.
google.com · nytimes.com · reddit.com · goodhousekeeping.com
The market map
Bras, Underwear, Lingerie & Swimwear →Where AI ranks Harper Wilde
Excerpts where Harper Wilde appeared in the AI's answer

Harper Wilde — especially worth checking if you want a very soft, relaxed bralette

Harper Wilde – Soft, minimalist bras that are popular for everyday wear and often recommended by shoppers looking for wireless comfort.