Data as of Aug 22, 2026 · Based on 3,228,310 AI responses across 10,752 prompts · See how Parse measures this
FRAM manufactures and sells automotive filtration and maintenance products, including oil filters, engine and cabin air filters, and related fluids, with product lines such as Synthetic Endurance, Titanium, Ultra Synthetic, and Extra Guard. The company provides online shopping and customer resources, including a Vehicle Maintenance Center, knowledge base, and how-to videos to help customers choose and use filtration products and perform maintenance tasks. With a history dating back to 1934, FRAM is part of First Brands Group LLC and engages in racing sponsorships (e.g., SRX Racing) to showcase its filtration technology.
Sources
google.com shapes more of what AI says about FRAM than any other source, at 14% of its citations.
youtube.com · fram.com · walmart.com · alibaba.com
The market map
Fuels and Vehicle Maintenance Products →Where AI ranks FRAM