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Effie Worldwide champions marketing effectiveness and is best known for the globally renowned Effie Awards that recognize the world’s most effective marketing campaigns. It offers education and resources through Effie Academy, insights, and events like the Marketing Effectiveness Summit to help marketers improve effectiveness. The organization operates globally with programs such as the Effie Index and regional awards, and is presented by WARC LLC.
AI named Effie Worldwide in December 2025.