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Ed's Breds is a Neenah, Wisconsin-based artisan bread business founded by a retired Army veteran, baking sourdough breads from a starter named Petrie. They sell their breads at local venues such as the Future Neenah Farmers Market and through pop-up events, with the site noting seasonal closures. The brand maintains a social media presence on Facebook and Instagram at @edsbreds and has been featured in local news outlets.
AI named Ed's BReD in January 2026.