Google AI ModeAug 7, 2026
Google IMA SDK with Pod Serving / SGAI : While the interactive media ads framework often works client-side, Google's Server Guided Ad Insertion (SGAI) coordinates server-conditioned ad pods with on-device playback.
Google's Interactive Media Ads (IMA) SDKs enable publishers to integrate video ads into their content across web, mobile, and TV platforms. The SDKs offer client-side and dynamic ad insertion (DAI) options, supporting ad requests to Google Ad Manager, AdSense, and VAST-compliant ad servers.
AI named Google IMA SDK from February 2026 to August 2026.