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Dell Williams is a Santa Cruz-based jewelry retailer offering fine jewelry, wedding jewelry, watches, and gifts, with a focus on craftsmanship and service. The shop provides services including repairs, custom design, and appraisals, and features designer Sarah Graham metalsmithing. It operates a brick-and-mortar store at 1320 Pacific Avenue with seasonal hours and online shops for Jewelry, Watches, Wedding, and Gifts.
AI named Dell Williams Jewelers in February 2026.