This Coursera specialization, titled AI-Powered Marketing Analytics with Google Analytics 4 (GA4), teaches how to measure, analyze, and optimize marketing performance using GA4 and AI-powered analytics. Learners configure GA4 with Google Tag Manager, implement event tracking, analyze campaign data, and build Looker Studio dashboards, applying attribution models, audience insights, and predictive analytics to improve ROI. The 3-course series includes hands-on projects and a final capstone to design an AI-driven marketing optimization plan, with beginner-level content and flexible pacing.

AI named AI-Powered Marketing Analytics with Google Analytics 4 (GA4) in September 2026.

Track AI-Powered Marketing Analytics with Google Analytics 4 (GA4): see where AI mentions it and what to do next.

Track AI-Powered Marketing Analytics with Google Analytics 4 (GA4)

Competitors

AI named AI-Powered Marketing Analytics with Google Analytics 4 (GA4) alongside LinkedIn Learning, Google Analytics, and

See where AI mentions AI-Powered Marketing Analytics with Google Analytics 4 (GA4)

Track AI-Powered Marketing Analytics with Google Analytics 4 (GA4)

See where AI mentions AI-Powered Marketing Analytics with Google Analytics 4 (GA4)

Track AI-Powered Marketing Analytics with Google Analytics 4 (GA4)

Udemy

LinkedIn Learning
Google Analytics
Udemy

Sources AI cites

AI cited coursera.org in these answers, after classcentral.com.

coursera.org/specializations/ai-powered-marketing-analytics-with-google-analytics-4-ga4 40%Other sites 60%

classcentral.com (opens in a new tab)40%
coursera.org (opens in a new tab)Owned40%
udemy.com (opens in a new tab)20%

Questions and answers

Question

As a Marketing Analyst, where can I find the best online course for learning marketing attribution models?