How AI describes Cotton Connect

CottonConnect helps global brands source certified, traceable cotton and other natural fibers by building transparent, robust, and resilient supply chains under its REEL Standards. The organization supports farmers and producers to improve livelihoods and promote responsible farming, with programs covering agronomic training, climate action, social impact, and traceability, including initiatives like Women in Cotton. Its impact includes about 1.4 billion sustainable cotton garments in global retailers, a 36% rise in farmer profits (with yield gains of 11%), and training for around 800,000 farmers.