Google Cloud Traffic Director

Traffic Director by Google Cloud is a managed traffic management service that provides global, policy-driven routing and load balancing for workloads across multiple clusters and clouds. It serves as a centralized control plane to direct traffic, apply routing policies, and ensure health checks and resiliency for services deployed in Google Cloud and in on-premises or other clouds. It supports multi-cloud, multi-region deployments of Kubernetes and VM-based workloads, simplifying traffic management and improving reliability.

AI named Google Cloud Traffic Director in September 2026.