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BHMA is a UK membership charity that promotes holistic medicine and healthcare, aiming for a more person-centred, sustainable and compassionate health system. It advances holistic practice through journals, conferences, networking events and student competitions, and invites practitioners and students to join as members. It publishes the Journal of Holistic Healthcare, maintains online resources and campaigns (such as the Real Food Campaign), and runs courses and events to promote holistic health care.
AI named British Association for Holistic Medicine & Health Care (BHMA) in December 2025.