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A:CARE is an Abbott-led program for healthcare professionals and their patients that aims to improve medication adherence using behavioral science and digital solutions. By addressing drivers of non-adherence and reframing care from 'treating diseases' to 'treating people,' it combines education, insights, and coaching to advance health equity. It offers tools such as the A:CARE Insight SPUR-based predictive diagnostic and the My A:CARE app, along with masterclasses and resources to support adherence across multiple therapeutic areas.
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