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AARMY offers online, live, and in-person athletic training through a purpose-built coaching system that uses structured performance cycles to target specific muscle groups and skills. The True Athlete Total Conditioning Program provides upper-, lower-, and full-body workouts (including core) led by elite coaches, with a 7‑day trial and flexible subscriptions (monthly or yearly) and HQ sessions in NYC. The company also operates a Pro Shop for training gear, plus referrals, corporate events, and online resources such as videos and scheduling for HQ and Zoom sessions.
AI named AARMY in March 2026.