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101 Design Methods is a structured, step-by-step guidebook for innovation planning that helps organizations develop new products, services, and customer experiences using a science-based, collaborative toolkit. The book organizes the innovation process into seven modes—Sense Intent, Know Context, Know People, Frame Insights, Explore Concepts, Frame Solutions, and Realize Offerings—each with a set of practical methods. It targets strategists, managers, designers, and researchers, offering actionable methods suitable for novices to learn, managers to plan, and practitioners to improve the quality of their work.
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