Makeup Brands and Mascara Products | Parse

Makeup Brands and Mascara Products in AI answers

Data as of Oct 15, 2026Based on 346 AI responsesReviewed by Dimitry Apollonsky

AI summary

ILIA holds a narrow lead over Maybelline New York for its clean, cruelty-free formulas and everyday mascaras. Fenty Beauty is the usual answer when buyers seek inclusive foundation and concealer shade ranges for deep skin tones.

Most-mentioned brands

Rank and Mentioned in · since Jul 5

#	Brand	Recommended for	Mentioned in
1	ILIA 36% clean, skincare-infused makeup and gentle mascara formulas	clean, skincare-infused makeup and gentle mascara formulas	36%
2	Maybelline New YorkOwned by L'Oréal 31% affordable drugstore mascaras that hold curls and define lashes	affordable drugstore mascaras that hold curls and define lashes	31%
3	Fenty BeautyOwned by Lvmh 28% broad, inclusive foundation and concealer ranges for deep skin tones	broad, inclusive foundation and concealer ranges for deep skin tones	28%
4	Tower 28 Beauty 21% makeup and mascara designed for sensitive, reactive skin	makeup and mascara designed for sensitive, reactive skin	21%
5	NARS 21% high-coverage concealers and foundations across extensive shade selections	high-coverage concealers and foundations across extensive shade selections	21%
6	Clinique 17% dermatologist-tested, hypoallergenic mascaras suited for sensitive eyes	dermatologist-tested, hypoallergenic mascaras suited for sensitive eyes	17%
7	e.l.f. Cosmetics 17% budget-friendly, cruelty-free and vegan face and eye products	budget-friendly, cruelty-free and vegan face and eye products	17%
8	Rare Beauty 16% cruelty-free makeup favoring lightweight, dewy, natural finishes	cruelty-free makeup favoring lightweight, dewy, natural finishes	16%
9	Lancôme 15% dramatic volumizing mascaras and long-wearing luxury foundation formulas	dramatic volumizing mascaras and long-wearing luxury foundation formulas	15%
10	Tarte CosmeticsOwned by Kose 14% cruelty-free high-performance formulas, including hydrating complexion options	cruelty-free high-performance formulas, including hydrating complexion options	14%
11	M·A·C Cosmetics 14%		14%
12	Thrive Causemetics 14%		14%
13	L'Oréal Paris 13%		13%
14	NYX Professional MakeupOwned by L'Oréal 12%		12%
15	Pat McGrath Labs 12%		12%
16	Hourglass Cosmetics · hourglasscosmetic.com 10%		10%
17	Essence · essencemakeup.com 10%		10%
18	Pacifica Beauty 10%		10%
19	Haus Labs 10%		10%
20	Lancôme Lash IdôleLancôme product line 9%		9%
21	Charlotte Tilbury 8%		8%
22	Merit Beauty 8%		8%
23	Danessa Myricks Beauty 7%		7%
24	Benefit CosmeticsOwned by Lvmh 6%		6%
25	AlmayOwned by Revlon 6%		6%
26	Hourglass Cosmetics 6%		6%
27	Estée Lauder 6%		6%
28	Yves Saint Laurent BeautéOwned by L'Oréal 6%		6%
29	Make Up For Ever 5%		5%
30	Juvia's Place 5%		5%
31	Milk Makeup 5%		5%
32	Kosas 5%		5%
33	L'Oréal Voluminous Lash Paradise 5%		5%
34	Too Faced 5%		5%
35	Dior 4%		4%
36	Milani 4%		4%
37	RMS Beauty 4%		4%
38	bareMinerals 4%		4%
39	Milani Cosmetics 4%		4%
40	MAC 4%		4%
41	Blinc Cosmetics 3%		3%
42	Glossier 3%		3%
43	Giorgio Armani BeautyArmani product line 3%		3%
44	Estée Lauder Double WearEstée Lauder product line 3%		3%
45	Cali Ray 3%		3%
46	Urban DecayOwned by L'Oréal 3%		3%
47	L'Oréal 3%		3%
48	KVD Beauty 3%		3%
49	Too Faced Better Than SexToo Faced product line 2%		2%
50	W3LL PEOPLE 2%		2%
51	Westman Atelier 2%		2%
52	Wet n Wild 2%		2%
53	Clinique High Impact Zero Gravity Mascara 2%		2%
54	ISEHAN Group 2%		2%
55	Huda Beauty 2%		2%
56	NeutrogenaOwned by Johnson & Johnson 1%		1%
57	La Roche-Posay 1%		1%
58	IT Cosmetics 1%		1%
59	Covergirl 1%		1%
60	Dior BeautyDior product line 1%		1%
61	Etude House 1%		1%
62	Makeup By Mario 1%		1%
63	The Honest Company 1%		1%
64	Eye Care Cosmetics 1%		1%
65	Omiana 1%		1%
66	Bobbi Brown Cosmetics 1%		1%
67	ColourPop 1%		1%
68	Armani BeautyArmani product line 1%		1%
69	Lancôme Teint Idole 1%		1%
70	Eau Thermale Avène 1%		1%
71	Clio · cliosoftware.com 1%		1%
72	DIME Beauty 1%		1%
73	Rumi Cosmetiques 1%		1%
74	Nyx 1%		1%
75	jane iredale 1%		1%
76	Dry Eye Rescue 1%		1%
77	Essence · essence.com 1%		1%
78	Guerlain 1%		1%
79	Cover FX 1%		1%
80	Lancôme Cils Booster XL 1%		1%
81	UOMA Beauty 1%		1%
82	L.A. Girl 1%		1%
83	Subtl Beauty 1%		1%
84	Black Opal 1%		1%
85	Chanel 1%		1%
86	SephoraOwned by Lvmh 1%		1%
87	Judydoll 1%		1%
88	Skyhigh Security 1%		1%
89	Club Clio 1%		1%
90	CLIO · clubclio.co.kr 1%		1%
91	Tom Ford 1%		1%
92	YSL Lash Clash 1%		1%
93	IsaDora 1%		1%
94	Maybelline Volum' Express The Falsies 1%		1%
95	Tarte Lights, Camera, Lashes Mascara 1%		1%
96	Epilynx 1%		1%
97	Fitglow Beauty 1%		1%
98	Hermès 1%		1%
99	Patrick Ta Beauty 1%		1%
100	Shiseido 1%		1%

Recommendations by AI engine

ChatGPT SearchGoogle AI Mode

Widest split: Maybelline New York, 40% on ChatGPT Search and 21% on Google AI Mode.

Mentioned in on each AI engine, by brand
Brand	ChatGPT Search	Google AI Mode
ILIA	40%	32%
Maybelline New York	40%	21%
Fenty Beauty	30%	25%
Tower 28 Beauty	28%	14%
NARS	25%	18%
Clinique	24%	9%
e.l.f. Cosmetics	21%	11%
Rare Beauty	15%	17%
Lancôme	18%	11%
Tarte Cosmetics	17%	11%

The best cruelty-free makeup brand depends on what you value most: overall quality, affordability, sensitive-skin-friendly formulas, or luxury products. I’d prioritize brands that have a clear animal-testing policy and independently recognized cruelty-free certification, rather than relying on a brand’s marketing claims alone.

One important distinction: cruelty-free doesn’t necessarily mean vegan. Cruelty-free products aren't tested on animals, while vegan makeup also excludes animal-derived ingredients such as beeswax, carmine, and lanolin.

My top cruelty-free makeup brands

1. e.l.f. Cosmetics

(Best overall)

Budget-friendly · Vegan · Leaping Bunny certified

Excellent everyday makeup at accessible prices, with popular primers, concealers, blushes, and foundations. My first choice if you want quality without spending a fortune.

Shop e.l.f. Cosmetics

2. Pacifica

Best vegan-focused option

A great choice if you want an entirely vegan beauty brand with a nature-inspired approach to makeup. It offers mascara, eyeshadow, concealer, and complexion products.

Shop Pacifica

3. Milani

Best for blush and complexion makeup

A strong drugstore option known for colorful makeup and baked blushes. It's listed as cruelty-free by PETA, though not every product is necessarily vegan.

Shop Milani

4. Tarte Cosmetics

Best mid-range option

Worth considering if you prefer fuller-coverage complexion products, concealer, and polished everyday looks. Tarte is listed as cruelty-free by PETA; check individual products for vegan status.

Shop Tarte

5. essence

Best for inexpensive mascara

Ideal if you want affordable eye makeup and everyday essentials. The brand is listed as cruelty-free by PETA.

Shop essence

How to choose the right one

If you want…	My pick
Best all-around value	e.l.f. Cosmetics
Vegan makeup throughout the brand	e.l.f. or Pacifica
Blush and colorful makeup	Milani
More premium complexion products	Tarte
Affordable mascara	essence

For the strictest animal-testing standards, look for the Leaping Bunny certification and verify the brand in its official directory. Certification standards vary, and cruelty-free status doesn't automatically mean every ingredient is vegan.

My final recommendation: e.l.f. Cosmetics is the best place to start for a combination of affordability, variety, vegan formulas, and recognized cruelty-free certification.

One question that would help me narrow it down: Are you looking for drugstore makeup under $15 per product, mid-range makeup, or luxury makeup?

Makeup Brands and Mascara Products in AI answers

Most-mentioned brands

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Recommendations by AI engine

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