Data as of Aug 25, 2026 · Based on 574 AI responses · See how Parse measures this
Industrial Augmented Reality Software
Parse
https://parse.gl
Microsoft, particularly through its HoloLens device, has become the most frequently cited brand in AI-generated answers for industrial augmented reality. This reflects a market-wide shift in AI responses, which now favor comprehensive hardware and software platforms over specialized remote assistance tools that dominated earlier in the period.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Noted for its Manifest platform, especially in aviation and MRO training. | 50% | |
| 2 | Now leads the category, frequently cited for its HoloLens hardware. | 44% | |
| 3 | A major enterprise platform, rising in prominence for its Vuforia AR software. | 33% | |
| 4 | Consistently recommended for high-precision 'Engineering-Grade AR' in construction. | 30% | |
| 5 | A key provider for visualizing BIM and GIS data for on-site construction. | 25% | |
| 6 | Cited for its WorkLink platform in aerospace and MRO training scenarios. | 25% | |
| 7 | 21% | ||
| 8 | 12% | ||
| 9 | 11% | ||
| 10 | 10% | ||
| 11 | 10% | ||
| 12 | 10% | ||
| 13 | 10% | ||
| 14 | 10% | ||
| 15 | A top choice for overlaying BIM data on job sites using an iPad. | 9% | |
| 16 | 8% | ||
| 17 | 7% | ||
| 18 | 6% | ||
| 19 | 6% | ||
| 20 | Frequently cited for its Zoho Lens remote assistance and AR annotation software. | 6% | |
| 21 | 6% | ||
| 22 | 5% | ||
| 23 | 5% | ||
| 24 | 5% | ||
| 25 | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
taqtile.com is the page AI reaches for most here, cited in 50% of analyzed answers.
Significantly rose from #3 to #1 mention share between Nov 2025 and Mar 2026.
“Primarily as a hardware provider for the HoloLens headset.” → “As an integrated platform combining HoloLens with software like Dynamics 365.”
Gained prominence for industrial AR, rising from #22 to #4 between Nov and Mar.
Dropped from the #1 position to #15 between Nov 2025 and Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 28% | 32% | ||
| 20% | 34% | ||
| 24% | 0% | ||
| 24% | 18% | ||
| 0% | 25% |
The two models disagree most about Autodesk Construction Cloud (ChatGPT #9, Google #23) and Autodesk Revit (ChatGPT #10, Google #24).
Microsoft, particularly through its HoloLens device, has become the most frequently cited brand in AI-generated answers for industrial augmented reality. This reflects a market-wide shift in AI responses, which now favor comprehensive hardware and software platforms over specialized remote assistance tools that dominated earlier in the period.
Across 574 AI responses, Taqtile is mentioned most, named in 50% of them, followed by Microsoft (44%) and Ptc (33%).
Parse measures each brand's mention rate — the share of answers naming it — across 574 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses initially cited a mix of construction AR tools, but XYZ Reality quickly became the dominant recommendation for its high-precision 'Engineering-Grade AR'. Both Google AI Overviews and ChatGPT consistently highlighted it as a leader for its accuracy in overlaying BIM models on physical sites.
Brands mentioned
Who offers augmented reality tools for visualizing HVAC overlays during site inspections?
AI responses initially cited a mix of construction AR tools, but XYZ Reality quickly became the dominant recommendation for its high-precision 'Engineering-Grade AR'. Both Google AI Overviews and ChatGPT consistently highlighted it as a leader for its accuracy in overlaying BIM models on physical sites.
AI answers consistently recommended construction-focused AR apps for the iPad, such as Gamma AR and
. Later in the period, particularly around January 2026, responses from Google AI Overviews grew more specific, highlighting apps like RoomPipe that explicitly leverage the iPad's LiDAR sensor for creating 3D models of rooms.
AI answers consistently recommended construction-focused AR apps for the iPad, such as Gamma AR and
vGIS. Later in the period, particularly around January 2026, responses from Google AI Overviews grew more specific, highlighting apps like RoomPipe that explicitly leverage the iPad's LiDAR sensor for creating 3D models of rooms.
The market map
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