Pathmatics in AI answers

Pathmatics by Sensor Tower is an omnichannel digital advertising intelligence platform that provides visibility into how brands, agencies, and publishers spend on digital media, including ad spend, impressions, creatives, placements, and competitive strategies across social, display, video, mobile, and OTT/CTV. It enables marketers to analyze trends, view current and historical spend, and compare competitors for share of voice and category rankings, while surfacing actual creatives, targeting details, and flighting to optimize messaging and placements. By benchmarking market share, identifying seasonal trends, and informing media budgets and go-to-market strategies, Pathmatics helps teams plan, forecast, and maximize advertising impact.