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SUP The Studio, also known as Start Up Partners, is a Birmingham, Alabama-based venture studio that partners with early founders by taking an active operating role with a ten-person team of C-suite operators to handle formation, branding, product development, fundraising, and first revenue. They guide startups through a four-stage Concept to Company process—foundation and validation, business model design, build and brand, and go-to-market—executing each step with founders to keep runway intact. They are backed by Innovate Alabama, have supported 15 startups, and helped founders raise over $1.2M, typically starting with a coffee meeting to determine the next steps.
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