MIPS in AI answers

The Mips Safety System, developed by Mips AB, is a low-friction layer inside helmets designed to move slightly on impact to redirect rotational forces away from the head and reduce brain injury risk. It is integrated into a wide range of helmet categories—bike, snow, motorsport, equestrian, climbing and construction—and is used by many major brands and professional athletes. Mips’ mission is to reduce head injuries and save lives by offering this system across multiple price points and activities.