Data as of Aug 16, 2026 · Based on 3,131,739 AI responses across 10,525 prompts · See how Parse measures this
Fanaticsfanatics.comFanatics.com is the world's largest retailer of officially licensed sports apparel, jerseys, and fan gear across major leagues like NFL, MLB, NBA, and NHL. The company offers a comprehensive collection of merchandise for fans of all sports, including collectibles, home décor, and seasonal items.
How AI talks about Fanatics
Nearly every recommendation names Fanatics as the pick.
Tone of voice
57% of how AI describes Fanatics reads positive.
Words AI uses
AI reaches for modern · reliable · authentic when it describes Fanatics.
Rivals
DraftKings is the brand AI weighs against Fanatics most, and it leads on existing user promotions and odds boosts.
Sources
nypost.com shapes more of what AI says about Fanatics than any other source, at 17% of its citations.
si.com · covers.com · sportshandle.com · foxsports.com
The market map
Online Sports Betting Apps →Where AI ranks Fanatics
+ 1 more market
Excerpts where Fanatics appeared in the AI's answer
Fanatics: Offers a unique VIP program that converts rewards into "FanCash,"
Excerpts where Fanatics appeared in the AI's answer
Fanatics Sportsbook (High Value & Flexibility): Provides a 10x$100 Bet Match in FanCash, allowing users to earn up to $1,000 in matched bets
