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BrandsClarks

Clarks in AI answers

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Data as of Sep 21, 2026 · Based on 3,332,371 AI responses across 10,526 prompts · See how Parse measures this

What shifted for Clarks

  • Clarks Slipping: CompetitorCole Haan moved ahead of Clarks in Comfortable Men's Dress Casual Shoes
  • Clarks Slipping: RankingClarks no longer leads Comfortable Men's Dress Casual Shoes, now #2
  • Clarks Slipping: MarketCole Haan now leads Comfortable Men's Dress Casual Shoes, with Clarks at #2
and 5 more shifts across 3 markets since Aug 2

Every shift for Clarks, and the week’s changes by email.

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Latest insights

Clarks logoClarksclarks.com

Clarks is a footwear brand and retailer offering shoes for men, women, and kids across categories like boots, flats, sneakers, and dress shoes, plus bags and accessories and an Originals line. They feature technology-driven footwear such as Clarks Code with 360-degree impact-absorbing C360 comfort and Cloudsteppers for everyday walking. They operate online with free shipping on all orders, a store locator, sales, and a rewards program.

Parse Score

73

#2 of 78 in Comfortable Men's Dress Casual Shoes

The market map · 5 of 78 labelled

Comfortable Men's Dress Casual Shoes →
5%10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Cole HaanClarksAllen EdmondsAmberjackJohnston & Murphy
  1. CompetitionOlukai logoOlukai is the top alternative to Clarks logoClarks6 questionsView competitors→View competitors
  2. Platform visibilityClarks logoClarks is more visible on ChatGPT Search8.1 pointsCompare platforms

Where Clarks ranks in AI

Comfortable Men's Dress Casual Shoes#2
Supportive Non-Slip Work Shoes#24
  • High arch support footwear#1
Wide-Fit Women's Footwear#24
View 1 more market
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  • Market rankingClarks logoClarks fell to #2 in Comfortable Men's Dress Casual Shoes1 placeView market→View market

    • Follow changes to Clarks’s AI visibility

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    AI perception

    67%positive

    Often described as

    comfortable · stylish · supportive · lightweight · cushioned · durable

    Competitors

    Platform visibility

    Top cited sources

    Questions

    Clarks logoClarks is more visible on ChatGPT Search

    8.1 points

    Olukai logoOlukai is the top alternative to Clarks logoClarks

    • Olukai logoOlukaiPicked instead6 questions
    • Birkenstock logoBirkenstockPicked instead3 questions
    • Vionic logoVionicPicked instead1 question
    • OOFOS logoOOFOSPicked instead
    • reddit.com (opens in a new tab)16%
    • clarks.com (opens in a new tab)Owned10%
    Question contextMention rate
    • High arch support footwear8.3%
    • Mention rate
    • 64% · 2 engines

      Excerpts where Clarks appeared in the AI's answer

      ChatGPT Search · excerpt
      Clarks Desert Trek Chukka Boot is a particularly good example at around $140.
      Google AI Mode · excerpt
      Clarks Men's Brantin Leather Loafers (~$95-$110): A clean, dress-casual slip-on featuring a leather upper, foam footbed for all-day comfort, and a lightweight, impact-absorbing EVA outsole
    • 81% · 2 engines

      Excerpts where Clarks appeared in the AI's answer

      Google AI Mode · excerpt
      Clarks (Tamitha Strap or similar Mary Jane styles): Frequently cited by crew members as a "hands-down favorite".
      Google AI Mode · excerpt
      Clarks Ashland / Linvale Series Go to product viewer dialog for this item.
    • 56% · 2 engines

      Excerpts where Clarks appeared in the AI's answer

      ChatGPT Search · excerpt
      Clarks Originals Desert Boot — the classic example; pairs naturally with chinos, jeans, and casual jackets.
      Google AI Mode · excerpt
      Clarks Desert Boot Go to product viewer dialog for this item. for a timeless chukka style
    • 50% · 2 engines

      Excerpts where Clarks appeared in the AI's answer

      Google AI Mode · excerpt
      Clarks Collection Loafers / Pumps Go to product viewer dialog for this item.: Known for their Cushion Soft technology, Clarks offers structured leather loafers and low-block heels
      Google AI Mode · excerpt
      Clarks: A reliable, budget-friendly option for loafers or flats that are supportive and durable enough for long shifts.
    • 44% · 2 engines

      Excerpts where Clarks appeared in the AI's answer

      Google AI Mode · excerpt
      Clarks — Famed for heritage craftsmanship, Clarks routinely offers dedicated wide (D) and extra-wide (EE) options
      ChatGPT Search · excerpt
      Clarks — best for polished everyday shoes. A strong choice for work shoes, loafers, boots and casual styles, though the aesthetic tends to be more classic.
    • 36% · 2 engines

      Excerpts where Clarks appeared in the AI's answer

      Google AI Mode · excerpt
      Clarks Arla Stroll — Part of the Cloudsteppers collection, this sporty-chic sandal features a soft foam footbed layers underfoot
      Google AI Mode · excerpt
      Clarks (Cloudsteppers Collection) — Lightweight, budget-friendly, and ultra-cushioned for long days on your feet
    1 question
  • Lems logoLemsPicked instead1 question
    • youtube.com (opens in a new tab)6%
  • today.com (opens in a new tab)3%
  • travelandleisure.com (opens in a new tab)3%