Jeni's Splendid Ice Creams holds a narrow lead over Van Leeuwen Ice Cream for creative artisan options and rich flavors. When consumers inquire directly about peak quality, Trader Joe's is the brand recommended most.
My pick for the best all-around ice cream is Häagen-Dazs Vanilla 🍦 — rich, creamy, and full of classic vanilla flavor. But the best really depends on what you like!
Here are some top contenders based on recent taste tests and popularity.
1. Van Leeuwen Vanilla Bean
(Best premium pick)
Rich, buttery vanilla flavor and a smooth, creamy texture. A standout in a recent Serious Eats taste test.
Best classic choice. Rich dairy flavor, satisfying creaminess, and a versatile base for brownies or toppings.
3. Ben & Jerry's Chocolate Chip Cookie Dough
Best for mix-ins. A fun choice if you love cookie dough chunks and chocolate chips in every bite. Ben & Jerry's is also among America's most-consumed ice cream brands.
4. Tillamook Oregon Strawberry
Best fruity pick. Creamy strawberry ice cream with fruit pieces; it won a recent Southern Living taste test.
But what is the BEST flavor?
According to Instacart's 2026 report, vanilla is America's most-ordered flavor, followed by chocolate and cookie dough.
Tell me your favorite kind, and I'll narrow it down!
Häagen-Dazs — Best overall classic
Instacart's 2026 data has it as America's most-ordered ice-cream brand, and recent blind testing also rated its vanilla highly.
Jeni's — Best for creative flavors
Excellent if you like sophisticated combinations rather than standard flavors. Its Gooey Butter Cake, Brambleberry Crisp, and Salty Caramel are especially popular.
Van Leeuwen — Best premium/artisan option
Its Vanilla Bean was the crowd favorite in a recent 17-brand vanilla blind test, praised for buttery vanilla flavor and balance.
Tillamook — Best value + creaminess
A particularly good choice for a large family-size tub. Its vanilla received an honorable mention in the same blind test, and Tillamook is especially popular in the western U.S.
Ben & Jerry's — Best for chunks and mix-ins
If you want brownies, cookie dough, chocolate pieces, or swirls, this is hard to beat. It's also the second-most-ordered brand nationally according to Instacart's 2026 data.
My short list:
🏆 Häagen-Dazs for pure, rich ice cream
🎨 Jeni's for adventurous flavors
🥛 Van Leeuwen for premium quality
💰 Tillamook for value
🍪 Ben & Jerry's for loaded mix-ins
If you tell me your favorite flavor (vanilla, chocolate, pistachio, cookies & cream, etc.), I can narrow this down to the 5 best pints to buy.
Ben & Jerry's - Renowned for chunky, creative mix-ins and iconic flavor names like Half Baked and Cherry Garcia.
Häagen-Dazs - Celebrated for a dense, rich texture and classic, high-fat content base flavors like Vanilla and Dulce de Leche.
Jeni's Splendid Ice Creams - Famous for a uniquely smooth, butterfat-heavy mouthfeel and distinct gourmet flavor profiles (such as Brambleberry Crisp).
Van Leeuwen - Offers both decadent traditional French-style ice creams (with heavy cream and egg yolks) and an extensive scratch-made vegan lineup.
Talenti - Technically a gelato rather than traditional ice cream, praised for intensely rich flavors and a denser, silkier texture due to slower churning.
Tillamook - A Pacific Northwest dairy favorite delivering classic, high-quality, extra-creamy staples like Mudslide and Oregon Strawberry.
If creamy, dairy-like texture is your #1 priority, I’d start with Oatly. Recent taste tests specifically praised its oat base for giving it a creamy, satisfying mouthfeel comparable to traditional ice cream, and another review found its vanilla unusually smooth and dairy-like.
🥇 Oatly — Probably the closest everyday grocery-store option to real ice cream, especially Vanilla, Chocolate, or Coffee.
Jeni’s Dairy-Free — If you want something richer and more premium, its coconut-cream base produces an exceptionally creamy texture; Food Network also praised its Dairy-Free Lemon Bar.
So Delicious Wondermilk — Designed specifically to mimic traditional dairy ice cream, with a rich, creamy texture and relatively neutral flavor.
Ben & Jerry’s Non-Dairy — A good choice if you like chunky mix-ins, swirls, and indulgent flavors; its current line uses oat milk.
If I were buying one pint specifically to fool someone who normally eats dairy ice cream: Oatly Vanilla.
If you tell me whether you prefer vanilla, chocolate, or flavors with mix-ins, I can narrow it down to the 2–3 creamiest pints.
When it comes to non-dairy ice cream that actually matches the rich, velvety, non-icy mouthfeel of real dairy, the secret is all in the base. Oat-milk, coconut-milk, and cashew-milk bases tend to yield the best results because they mimic the fat content of cow's milk.
The top-rated non-dairy ice cream brands renowned for a genuinely creamy texture include:
Oatly Frozen Dessert
The Base: Oatmilk blended with coconut and rapeseed oils.
Why it’s creamy: Oatly’s frozen pints are frequently cited by ice cream lovers as having the most shockingly authentic "scoopable" texture. It doesn't get as hard or icy in the freezer as almond-based alternatives, meaning it has that rich coating-on-the-tongue feel right out of the carton.[1][2]
Van Leeuwen Vegan Ice Cream
The Base: Cashew, coconut, and oat milk.
Why it’s creamy: Van Leeuwen is famous for its dairy line, but their vegan pints rival their regular ice cream. By combining nut and oat bases, they achieve an ultra-dense, decadent, and luxurious texture that completely tricks your brain into thinking it's eating full-fat dairy.
So Delicious (Wondermilk or Coconutmilk Lines)
If you'd like, let me know:
Your preferred flavor profile (fruity, chocolatey, savory, etc.)
Whether you are looking for dairy-free or vegan options
I can narrow down the list to match your taste.
The Base: Coconutmilk or their proprietary oat-blend "Wondermilk".
Why it’s creamy: The standard coconut milk lines are naturally high in fat, giving them a silky, smooth melt. If you want to avoid a strong coconut flavor, their Wondermilk line was specifically engineered to mimic the actual texture and neutral flavor profile of cow's milk ice cream.[1][2]
Ben & Jerry’s Non-Dairy Line
The Base: Almond milk or oat milk (depending on recent reformulations).
Why it’s creamy: While almond milk bases can sometimes lean slightly icy, Ben & Jerry's packs so many massive chunks, gooey swirls, fudge, and peanut butter ribbons into their pints that texture-wise, you won’t notice the base. The heavy mix-ins and formulation make it one of the most indulgent treats available.
Cado
The Base: Avocados.
Why it’s creamy: It sounds unconventional, but blending cold-processed organic avocados creates a naturally fatty, hyper-smooth emulsion that behaves remarkably like heavy cream once frozen. It’s rich, completely devoid of an icy structure, and doesn't taste like guacamole at all.
To help narrow down the best option for you, do you have any nut or coconut allergies , or a preferred flavor (like plain vanilla vs. heavily loaded with chocolate/swirls)?