Canva holds a wide lead across the category, routinely suggested for quick social media assets and template-based media kits. When the conversation turns to creating professional social graphics without a designer or finding free beginner software, Adobe Express and Inkscape share the spotlight with it.
Since July, Adobe Expressrising has gained ground across the board for quick graphic creation, while Figmafalling and Vismefalling receive fewer mentions overall.
Latest insights
Week of Sep 21–27 · Since Jul 5
Figma Gaining: Figma's mention rate in Beginner-Friendly Graphic Design Tools rose 6.5 points to 38.5%
Adobe Gaining: Adobe's mention rate in Beginner-Friendly Graphic Design Tools rose 13 points to 76.9%
GIMP Gaining: GIMP ranked #6 in Beginner-Friendly Graphic Design Tools last week and #5 this week
VistaCreate Gap between platforms: The platform gap for VistaCreate in Beginner-Friendly Graphic Design Tools widened to 12.8 points, ChatGPT Search ahead
Krita Gaining: Krita moved ahead of Snappa in Beginner-Friendly Graphic Design Tools
29% of citations point at the ranked brands’ own sites. youtube.com, reddit.com, learn.g2.com are the most-cited sites outside the ranked brands’ own domains.
If your goal is a polished media kit that makes an influencer look established and credible to brand-partnership teams, I’d narrow it to three approaches:
I need to create a professional media kit to pitch to brands. What tools or templates are best for an influencer to showcase their stats and portfolio?
🥇 Best if you want something more sophisticated than a PDF
🥇 My recommendation: Canva Pro
For most influencers, Canva is still the safest choice. It has a large collection of purpose-built influencer/media-kit templates, easy brand customization, and clean PDF export.
The important part is not to simply fill in a generic template. I'd make it look like a miniature agency-designed brand deck:
Services — Reels, TikToks, UGC, stories, photography, etc.
Contact — email/social handles
I'd keep it to 4–7 pages rather than creating a giant presentation.
If you want it to look really premium
I'd consider Adobe Express if the influencer is in fashion, beauty, luxury, travel, photography, or another visually driven category. Adobe's brand-kit tools give you tighter control over fonts, colors and brand assets, and its templates can produce a more editorial feel.
One important 2026 consideration: don't rely solely on a PDF
A traditional PDF becomes outdated whenever follower counts and engagement numbers change. Newer creator platforms such as Framekit, MediaData, and Kitevo can provide a shareable online media kit, with some offering automatically updated social statistics.
My ideal setup would therefore be:
Beautiful Canva PDF + live online media-kit link
The PDF is excellent when a brand manager asks you to "send your media kit," while the live version gives you a current link you can put in your email signature, Instagram bio, or pitch emails.
If you mean a done-for-you designer
If you're asking for a service where you hand someone your photos/stats and they design the entire thing for you, rather than a DIY platform, that's a different recommendation. There are specialist designers on Fiverr and similar marketplaces—for example, current influencer-focused offerings range from roughly $50–$110 for a custom media kit.
For a serious influencer trying to land higher-value brand deals, I'd personally spend the money on a custom-designed kit rather than using an untouched template.
If you tell me the influencer's niche (fashion, beauty, fitness, travel, lifestyle, food, etc.), approximate follower count, and whether you want DIY or done-for-you, I can find 3–5 specific services/designers and compare their current prices, portfolios, and quality.
When it comes to putting together a sleek, high-converting media kit for brand partnerships, a few platforms stand out depending on your design skills, budget, and how interactive you want the kit to be.
Here are the top services and platforms used by top-tier influencers:
Canva — Best overall for ease of use, professional templates, and flexibility. Canva has hundreds of dedicated, modern influencer media kit templates. You can customize colors, drag-and-drop your stats, embed clickable links (like your social profiles and rate card), and export it as a high-res PDF or a live web link.
Beacons — Best for a mobile-optimized, interactive digital media kit. Beacons lets you build a dedicated media kit page that updates your live analytics automatically (like Instagram and TikTok follower counts/engagement rates). Brands love this because the numbers are verified and real-time.
Adobe Express — Best for a polished, premium aesthetic if you want something a step above Canva's standard look. It offers high-end graphic design tools with a shallow learning curve, perfect for creating clean, editorial-style PDFs.
Notion — Best for a text-heavy, highly detailed, and customizable layout. Some creators prefer a clean Notion page as their media kit because it allows them to embed live portfolio videos, case studies from past campaigns, and detailed pricing tiers in an organized, minimalist format.
If you'd like, let me know:
Your primary platform (TikTok, Instagram, YouTube, etc.)
Whether you prefer a downloadable PDF or a live link
If you need help writing the content (bio, stats, or rates)
I can help you outline the exact sections you need to include!
A professional influencer media kit should make it easy for a brand to answer three questions: Who is your audience? What results can you deliver? Why are you a good fit for our brand?
You don't need an expensive designer or a complicated website to get started. The best approach is to combine a polished template, verified audience statistics, strong portfolio examples, and a clear way for brands to contact you.
Best tools for creating an influencer media kit
1. Canva
(Best overall starting point)
Free options · Paid features available
Great for creating a beautiful, branded PDF with photos, follower statistics, audience demographics, testimonials, and service packages. It's easy to customize without design experience, and you can download your finished kit as a PDF.
Best for: Instagram, TikTok, lifestyle, beauty, fashion, travel, and UGC creators.
A strong alternative for polished layouts, branded graphics, and reusable designs. It's especially useful if you want your media kit to match your other marketing materials.
Best for: Creators who want a clean, editorial, or premium look.
Worth exploring if you prefer a dedicated creator media kit rather than designing every page yourself. Creator-specific tools can be more convenient for presenting your profile and metrics in a shareable format. Check which social platforms and analytics integrations are supported before choosing a plan.
Best for: Creators who want a purpose-built media kit.
Consider this if you want more than a PDF: a creator landing page, links to your content, and a central place for your creator business. Check the current plan features for the specific media kit functionality you need.
Best for: Creators who want one shareable online presence.
My recommendation: Start with Canva unless you specifically need a dedicated creator analytics tool. A well-designed two- or three-page PDF is enough for most brand pitches. If you pitch regularly, consider adding a shareable online version and a way to keep your metrics updated.
What your media kit should include
Aim for two or three pages, with a visual style that matches your content niche.
Page 1 — Your creator profile
Name, handle, professional photo
Niche and short creator bio
Platforms and follower counts
Your unique value to brands
Page 2 — Your stats and audience
Average views, reach, and engagement rate
Audience age, location, and gender breakdown where available
Top-performing posts or videos
Screenshots or exports from platform analytics to substantiate your figures
Page 3 — Your portfolio and offers
Three to six examples of your best content
Previous brand collaborations or testimonials, if available
Services such as sponsored posts, Reels, UGC videos, and product photography
Starting rates or custom-package availability
Business email and portfolio links
These sections align with the information brands commonly look for when evaluating creators.
Which format should you choose?
Your situation
Best option
You want a beautiful, downloadable portfolio
Canva PDF
You want stats to update automatically
CreatorsJet or Beacons
You want a portfolio and link-in-bio page together
Beacons
You're pitching brands for the first time
Canva's free templates
For live media kits, see CreatorsJet and Beacons Media Kit. Their features and plan limits differ, so check supported integrations and pricing before committing.
Let's narrow it down to the right media kit for you
I can help you choose a template style and map out exactly what to include based on your creator profile.