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YAMU is a pay-for-performance performance marketing agency run by five operator-founders who have built and sold companies, and they invest in client growth rather than charging upfront retainers. They earn only when growth occurs, offering three engagement models (pure performance with revenue share, lead-model with tiered shares, and hybrid with a limited retainer plus a performance kicker). They also operate ExitStudio, an operator-investor practice, and tailor terms to client economics and growth goals.
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