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Vita Cocovitacoco.comVita Coco produces and sells coconut water and coconut juice in various flavors, along with coconut-based treats and branded merchandise. The company highlights its farming origin with the Vita Coco Project, donating coconut seedlings and partnering on farmer initiatives, and offers subscription options and shipping perks. It markets itself as a hydration-focused lifestyle brand, using athlete partnerships and campaigns to promote coconuts.
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