Data as of Jul 25, 2026 · Based on 2,718,867 AI responses across 9,511 prompts · See how Parse measures this
Unified ID 2.0 is an open-source identity framework that converts personally identifiable information into pseudonymized, deterministic IDs for cross-device and omnichannel advertising. It enables publishers, advertisers, and data platforms to maintain addressability and audience targeting without third-party cookies while allowing users to opt out of its use.
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