Data as of Sep 29, 2026 · Based on 1,153 AI responses · See how Parse measures this
Shackleton is a performance apparel brand inspired by polar explorer Sir Ernest Shackleton, designing technical clothing for extreme environments. The company offers hardshell jackets, down garments, merino base layers, and British-made knitwear engineered for adventure and durability.
<1%No change
of AI answers about Shackleton and its rivals. Week of Sep 21
“Shackleton & Stone Glacier: For premium, high-performance, or expedition-grade technical gear, you can look at specialized options via Shackleton or Stone Glacier.”
“Shackleton: Offers men's merino wool base layers, with options around $175.”
“Shackleton: Offers premium, high-performance merino wool, often featuring seamless designs and 100% fine merino for superior comfort and durability.”
Excerpts where Shackleton appeared in the AI's answer
Shackleton & Stone Glacier: For premium, high-performance, or expedition-grade technical gear, you can look at specialized options via Shackleton or Stone Glacier.
Shackleton: Offers men's merino wool base layers, with options around $175.
AI mentioned Shackleton in <1% of answers about Shackleton and its rivals in the week of Sep 21.
