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Pier Finance is a SaaS platform that provides developer-friendly API tools to help other companies build and launch their own credit products, such as BNPL, salary advance, credit building, and merchant financing. It emphasizes rapid time-to-market with API-driven, modular building blocks and offers low-code and full-code options, white-label customization, and sandbox/demo access for fast testing. The company is not a lender; it partners with lending partners to provide compliant infrastructure and the lending capabilities, letting customers integrate credit products into their platforms.
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