Data as of Sep 29, 2026 · Based on 428 AI responses · See how Parse measures this
Kluft is a luxury mattress brand that handcrafts beds using materials including TerraPur latex, cashmere, and horsehair.
<1%No change
of AI answers about Kluft and its rivals. Week of Sep 21
“Kluft, Aireloom, Hästens, and similar ultra-luxury brands occupy a different tier.”
AI mentioned Kluft in <1% of answers about Kluft and its rivals in the week of Sep 21.
