What AI says about Building Distinctive Brand Assets

Jenni Romaniuk is a professor and International Director of the Ehrenberg-Bass Institute, a leading authority on brand equity and marketing effectiveness. She authors and promotes research on mental availability, brand health metrics, distinctive assets, advertising effectiveness, loyalty and growth, including Building Distinctive Brand Assets, How Brands Grow Part 2 (revised), and Better Brand Health. She serves as a keynote speaker and adviser to many of the world’s biggest brands, delivering market-facing insights at conferences worldwide.