Data as of Sep 19, 2026 · Based on 3,321,301 AI responses across 10,533 prompts · See how Parse measures this
Incogniincogni.comIncogni automatically removes your personal data from data brokers and people-search sites by scanning for your information, submitting removal requests, and repeatedly re-issuing them to prevent new listings. It provides ongoing protection with continuous monitoring and new site coverage, plus regular privacy progress reports; Deloitte has independently verified removals from 420+ brokers and over 245 million requests processed. The service offers several pricing plans (Standard, Unlimited, Family Unlimited) with monthly and annual options and a 30-day money-back guarantee.
The market map · 5 of 73 labelled
Personal Data Removal Services →78%positive
automatedbest overallhands-offset it and forget ithighly automatedbroad broker coveragebestfully automated
Strengths
Weaknesses
Excerpts where Incogni appeared in the AI's answer
Incogni is a strong fit if you want a mostly hands-off service: it automates removal across 420+ brokers and is relatively inexpensive.
Incogni : Backed by Surfshark, Incogni is one of the most aggressive and cost-effective fully automated options.
Excerpts where Incogni appeared in the AI's answer
Incogni — Automates removal requests across 400+ data brokers and runs recurring removals.
Incogni : Developed by Surfshark, it continuously monitors and targets an extensive list of data brokers with fully automated removal requests.
Excerpts where Incogni appeared in the AI's answer
Incogni - Best Overall & Value: Developed by the privacy company Surfshark, Incogni continuously submits and manages removal requests across a massive and growing list of data brokers (420+).
Incogni : Backed by Surfshark, Incogni excels at complete automation and scale.
Excerpts where Incogni appeared in the AI's answer
Incogni — Backed by heavy automation and solid value, Incogni covers a massive array of data brokers, people search sites, and marketing lists.
Incogni — Generally regarded as the best overall for automated, set-it-and-forget-it value.
Excerpts where Incogni appeared in the AI's answer
Incogni and DeleteMe are widely considered the best dedicated data removal services
Incogni : Highly effective at handling a massive volume of data brokers with automated ongoing requests and granular daily updates on your dashboard.
Excerpts where Incogni appeared in the AI's answer
Incogni — geared toward a set-it-and-forget-it approach, automatically submitting requests across 420+ data brokers on its standard plan.
Incogni — best if you want a relatively hands-off automated service with broad broker coverage.
Excerpts where Incogni appeared in the AI's answer
Incogni — Ranked as a top performer by outlets like Security.org and PCMag , Incogni excels at deep, continuous automation across 420+ data broker sites.
incogni.com — Focuses on automated data broker removal and recurring requests.
Excerpts where Incogni appeared in the AI's answer
Incogni : Developed by the cybersecurity company Surfshark, this tool automates opt-out requests
Incogni — Automates removal requests across 420+ data brokers and periodically resubmits them.
Excerpts where Incogni appeared in the AI's answer
Incogni — a strong choice if you want set-it-and-forget-it automation and value.
Incogni (Best Overall & Best Value): Widely considered the gold standard for balancing cost and broad broker coverage.
Excerpts where Incogni appeared in the AI's answer
Incogni : Created by the team behind Surfshark VPN, Incogni automates opt-out and deletion requests
Incogni : Widely considered a top overall choice for value and broad coverage.
