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Hobonichihobonichi.co.jpHobonichi is a Japanese company best known for its Hobonichi Techo daily planners, introduced in 2001 and loved in over 100 countries, with an accompanying app released in 2025. It operates a broad ecosystem of content and experiences, including official fan projects (such as MOTHER), shopping-focused events under the “joy of living” concept, and various digital services like an in-app learning platform, a globe-like information app, and a pet photo SNS. The company also develops lifestyle products through collaborations, including a brand created with stylist Masako Ito.
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