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What AI Says About Dawn | Parse

Brands
Dawn

Dawn in AI answers

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Data as of Sep 24, 2026 · Based on 4,020,317 AI responses across 13,338 prompts · See how Parse measures this

Named in over time

15%10%5%0%

Aug 6Aug 20Sep 10Sep 24

Household Cleaning Products2.6%
DePIN Infrastructure Crypto Tokens—
Online Mattress Shopping and Comparison—

Household Cleaning Products: Aug 6 7.5%, Aug 13 9.3%, Aug 20 10.3%, Aug 27 9.3%, Sep 3 7.8%, Sep 10 5.9%, Sep 17 5.1%, Sep 24 2.6%

What shifted for Dawn

Dawn Gap between platforms: PlatformDawn's mention rate is higher on Google AI Mode than on ChatGPT Search in Eco-Friendly Dishwashing & Laundry Detergents: 14.3% vs 4.8%
Dawn Slipping: RankingDawn now ranks #23 in Lawn & Garden Pest Control, down from #17

Every shift for Dawn, and the week’s changes by email.

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Latest insights

DDawnEvidence updating

Parse Score

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#21 of 43 in Household Cleaning Products

The market map · 5 of 43 labelled

Household Cleaning Products →

CompetitionSaatva Classic is the top alternative to Dawn8 questionsView competitors
Platform visibilityDawn is more visible on Google AI Mode14.3% vs 4.8%

Where Dawn ranks in AI

Household Cleaning Products#21

Eco-Friendly Dishwashing & Laundry Detergents#26

Wood Floor Cleaning & Restoration Products#32

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Compare platforms

Market rankingDDawn fell to #23 in Lawn & Garden Pest Control6 placesView market→View market

Follow changes to Dawn’s AI visibility

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Competitors

Platform visibility

Top cited sources

Questions

Saatva Classic is the top alternative to Dawn

Saatva ClassicPicked instead8 questions
Tempur-PedicPicked instead6 questions
SaatvaPicked instead5 questions
Helix Midnight LuxePicked instead4 questions
Mattress FirmPicked instead3 questions

Dawn is more visible on Google AI Mode

Google AI Mode14.3%
ChatGPT Search4.8%

9.5 points

No contexts measured yet.

Named in
50%
21%
14% · 1 engine
Excerpts where Dawn appeared in the AI's answer
Google AI Mode Google AI Mode
Dawn Ultra Go to product viewer dialog for this item. for unmatched heavy degreasing
6%
6%
7%

youtube.com (opens in a new tab)23%
facebook.com (opens in a new tab)10%

reddit.com (opens in a new tab)

8%

metroappliancesandmore.com (opens in a new tab)3%

nytimes.com (opens in a new tab)2%