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BrandsBaByliss

BaByliss in AI answers

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Data as of Sep 21, 2026 · Based on 3,332,371 AI responses across 10,526 prompts · See how Parse measures this

What shifted for BaByliss

Every shift for BaByliss, and the week’s changes by email.

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Latest insights

BaByliss logoBaBylissbabylisspro.com

BaBylissPRO sells professional-grade hair styling tools for salon and barber use, including dryers, straighteners, curling irons, and stylers, plus specialty tools like hot air brushes and barber clippers/trimmers. Their product lines feature curated collections (Signature, Dual Coil, LO-PROFX) and digital find-your-perfect-product guides to help choosing the right tool. The brand emphasizes warranties, free shipping on orders over $99, and a 30-day return policy, underscoring its focus on professional performance and customer support.

Products and subbrands
  • BaByliss PRO logoBaByliss PRO

Parse Score

86

#1 of 80 in Hair Styling Tools & Brushes

The market map · 5 of 80 labelled

Hair Styling Tools & Brushes →
5%10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →BaBylissT3 MicroGHDConairDyson Supersonic
  • BaByliss Gap between platforms: PlatformThe platform gap for BaByliss in Hair Styling Tools & Brushes widened to 26.5 points, ChatGPT Search ahead
  • BaByliss Slipping: RankingBaByliss dropped out of the Personal & Pet Grooming Tools top ten
  • BaByliss Slipping: RankingBaByliss ranked #10 in Personal & Pet Grooming Tools last week and #14 this week
  1. CompetitionPhilips Norelco logoPhilips Norelco is the top alternative to BaByliss logoBaByliss3 questionsView competitors→View competitors
  2. Platform visibilityBaByliss logoBaByliss is more visible on ChatGPT Search26.5 points

Where BaByliss ranks in AI

Hair Styling Tools & Brushes#1
  • Straightening coarse hair#1
  • Voluminous curl creation#1
  • Frizz reduction and heat damage prevention#2
  • Fast hair drying#3
Personal & Pet Grooming Tools#14
and 4 more shifts across 2 markets since Aug 2
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  • Market rankingBaByliss logoBaByliss fell to #14 in Personal & Pet Grooming Tools4 placesView market→View market
  • Follow changes to BaByliss’s AI visibility

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    Explore

    AI perception

    56%positive

    Often described as

    best overall · best · lightweight · nano titanium · best value · titanium

    Competitors

    Platform visibility

    Top cited sources

    Questions

    BaByliss logoBaByliss is more visible on ChatGPT Search

    26.5 points

    Philips Norelco logoPhilips Norelco is the top alternative to BaByliss logoBaByliss

    • Philips Norelco logoPhilips NorelcoPicked instead3 questions
    • Dremel logoDremelPicked instead2 questions
    • Rockwell Razors logoRockwell RazorsPicked instead2 questions
    • Cremo logoCremo
    • forbes.com (opens in a new tab)10%
    • reddit.com (opens in a new tab)9%
    Question contextMention rate
    • Straightening coarse hair29.2%
    • Voluminous curl creation21.1%
    • Frizz reduction and heat damage prevention12.5%
    • Fast hair drying8.3%
    • Mention rate
    • 64% · 2 engines

      Excerpts where BaByliss appeared in the AI's answer

      Google AI Mode · excerpt
      BaBylissPRO Nano Titanium-Plated Ultra-Sleek Straightening Iron — Widely praised as a powerhouse for textured and thick hair.
      Google AI Mode · excerpt
      BaBylissPRO Nano Titanium-Plated Ultra-Sleek Iron Go to product viewer dialog for this item.
    • 56% · 2 engines

      Excerpts where BaByliss appeared in the AI's answer

      ChatGPT Search · excerpt
      BaBylissPRO Nano Titanium Spring Curling Iron ¾" - $69.99 (Ulta Beauty)
      Google AI Mode · excerpt
      BaBylissPro Nano Titanium 1-inch Spring Curling Iron is praised for its ability to create both beachy waves and tighter curls on bobs and lobs.
    • 75% · 2 engines

      Excerpts where BaByliss appeared in the AI's answer

      Google AI Mode · excerpt
      BaBylissPRO FXONE Lo-ProFX – A low-profile metal shield favorite that runs on the interchangeable FXONE battery system
      Google AI Mode · excerpt
      BaBylissPRO FXONE Lo-ProFX (Best All-Around Pro) — Features an interchangeable lithium battery system with a quick-release button
    • 63% · 2 engines

      Excerpts where BaByliss appeared in the AI's answer

      ChatGPT Search · excerpt
      BaBylissPRO Nano Titanium Professional 12-Jumbo Roller Hairsetter - $79.99 (Walmart)
      ChatGPT Search · excerpt
      BaBylissPRO Nano Titanium Professional 12 Jumbo Hair Roller Set - $79.99 (Sephora)
    • 50% · 2 engines

      Excerpts where BaByliss appeared in the AI's answer

      Google AI Mode · excerpt
      BaBylissPRO Nano Titanium Travel Dryer – Packs heavy-duty titanium technology into a micro-sized body, offering quick drying times and smooth results with minimal frizz.
      Google AI Mode · excerpt
      BaBylissPRO Nano Titanium Travel Dryer is widely favored for its dual voltage, lightweight, and durable construction.
    • 64% · 2 engines

      Excerpts where BaByliss appeared in the AI's answer

      ChatGPT Search · excerpt
      BaBylissPRO Nano Titanium — particularly suited to thick, coarse, curly or coily hair
      Google AI Mode · excerpt
      BaBylissPRO Nano Titanium Ultra-Thin Straightening Iron Go to product viewer dialog for this item.
    Picked instead
    1 question
  • Bevel logoBevelPicked instead1 question
  • youtube.com (opens in a new tab)
    7%
  • babylisspro.com (opens in a new tab)Owned5%
  • byrdie.com (opens in a new tab)5%