Aura Blockchain Consortium in AI answers

Aura Blockchain Consortium is a non-profit organization that offers blockchain solutions exclusively to luxury brands and is technology-agnostic. It aims to establish a standard for the luxury industry and enhance the customer experience through offerings such as digital product passports, supply chain transparency, transfer of ownership, and NFTs/SBTs for CRM and sustainability. With over 50 member brands and about 80 million products on the blockchain, the consortium invites luxury brands and partners to join and collaborate.