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Allurez is an online jewelry retailer offering engagement rings, wedding bands, and fine jewelry, with a wide selection of natural diamonds, lab diamonds, moissanite, and gemstones and tools to design your own piece starting with a setting, a diamond, or a lab diamond. They emphasize value and convenience with prices up to 55% below retail, free shipping, easy 30-day returns, a personal shopper, diamond price match, and a 'try at home for free' program, plus in-person service at New York City showrooms. The brand promotes conflict-free diamonds, gem education, and made-in-the-USA craftsmanship.
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