Termly holds a wide lead as the default choice for generating privacy policies and terms of service for new software platforms. Other options like GetTerms and TermsFeed surface mainly when founders prioritize fast setup for simple MVPs or prefer one-time fees over subscriptions.
For a new SaaS application, my top recommendation is iubenda if you want a comprehensive, maintainable legal setup, with Termly as a strong alternative for a US-focused startup.
The key is to choose a service that understands software subscriptions, user accounts, data processing, and ongoing compliance—not just one that generates a generic website privacy policy.
Particularly good for SaaS products serving customers in multiple countries. It offers customizable privacy policies, terms and conditions, cookie consent, integrations, and legal-document updates. Its SaaS offering specifically addresses subscription lifecycles, trials, account management, and software licensing.
Pricing: Free plan available; paid plans vary by features and usage.
A practical option if you want privacy policies, terms of service, and cookie-consent tools in one place. It is a good starting point for smaller businesses that need a relatively straightforward setup, with coverage for US privacy laws and GDPR. Check whether the plan you choose includes all the documents and features you need.
Pricing: Limited free options; paid features depend on the plan.
Best if you want to generate individual legal documents without committing to a full compliance platform. It offers customizable policies and terms with optional clauses, making it worth comparing for an early-stage startup that wants to control initial costs.
Pricing: Some free generation options; paid clauses and documents may cost extra.
Feature availability and pricing can change, so check the linked official sites before purchasing.
What your SaaS should have beyond those two documents
A generator is a starting point, not a complete legal review. Before launch, consider whether you also need:
Privacy policy: Data collected, purposes, analytics, subprocessors, retention, deletion, and user privacy rights.
Terms of service: Subscription billing, free trials, cancellation, acceptable use, intellectual property, liability limits, and account termination.
Data Processing Agreement (DPA): Important if your SaaS processes personal data on behalf of business customers.
Cookie and tracking consent: Where required by the jurisdictions and tracking technologies you use.
AI-specific disclosures: If your product processes customer data using AI providers or trains models on user content.
If you're selling B2B SaaS, pay particular attention to the DPA, security commitments, and the relationship between your terms and any enterprise customer agreements.
My recommendation
I'd start with iubenda, compare its relevant plan with Termly, and have a lawyer review the generated documents before you begin onboarding paying customers—especially if you handle sensitive data or sell to enterprise customers.
One question that would help me narrow this to the best fit: Where will your SaaS primarily operate?
When launching a new SaaS application, choosing the right compliance generator is critical because SaaS comes with unique liabilities—such as uptime slates, subscription renewals, data processing agreements (DPAs), and handling user-generated content or AI data training.
Termly — Best Overall for Fast, Comprehensive Setup
Why it fits SaaS: Termly provides an intuitive, questionnaire-driven builder that covers major global privacy laws (GDPR, CCPA/CPRA, CalOPPA, PIPEDA) alongside robust Terms of Service and End User License Agreement (EULA) templates.
Key Advantage: It features automatic updates when laws change, plus it includes bundled access to cookie consent banners and policy embedding tools.
iubenda — Best for Global/Multilingual SaaS & Deep Customization
Why it fits SaaS: Built by an international legal team, iubenda constructs policies out of an extensive, modular clause library (2,400+ clauses). It is exceptionally strong if your SaaS targets international users and needs multi-language support or specific handling for third-party trackers (Stripe, Mixpanel, AWS, etc.).
Key Advantage: Acts as a complete compliance suite handling privacy policies, cookie consent (Google Consent Mode v2 and IAB TCF compliant), and internal data mapping.
TermsFeed — Best for Simple, Budget-Friendly/A La Carte Needs
Why it fits SaaS: One of the oldest generators on the market, TermsFeed lets you build customized agreements component-by-component.
Key Advantage: Great if you just need a straightforward, no-fuss privacy policy or terms and conditions without committing to a recurring monthly SaaS subscription for the legal text itself.
AI & Data Usage Clauses: If your SaaS leverages user data or inputs to train or fine-tune machine learning or AI models, ensure your terms have explicit opt-in/opt-out language rather than vague boilerplate.[](https://www.pactlio.com/blog/contracts-for-saas-companies)
Service Level & Liability Caps: Your Terms of Service must limit your liability (e.g., capping damages at the amount paid by the customer over the past X months) and outline acceptable use policies (AUP).
If you'd like to narrow this down further, tell me:
Is your SaaS B2B (enterprise/business clients) or B2C (consumer-facing)?
Does your app handle AI data training or specific sensitive data (like health or financial records)?
I can help tailor which specific clauses or platform fits your exact risk profile.
For a new SaaS product, my top pick right now is iubenda.
It’s a better fit than a generic “policy generator” because SaaS has issues that ordinary website templates often gloss over: subscriptions/trials, user accounts, third-party processors, analytics, data retention, security, intellectual property, acceptable use, termination, and potentially GDPR/CCPA requirements.
Its current SaaS offering specifically advertises SaaS-specific clauses covering things such as software products, subscriptions, trials, licensing, and account management—not simply a generic website template.
GDPR, CCPA/CPRA, Virginia privacy law, LGPD and other jurisdictional coverage
Integrations/API options
Multiple languages
Website/product scanning to identify services and trackers
The current paid plans start around $5.99/month when billed annually, although the features you need for a full SaaS legal stack generally push you toward the higher tiers.
When I'd pick Termly instead
Termly is attractive if you're primarily targeting US customers and want something simpler and more startup-friendly. Current comparisons generally position it as a strong choice for small US businesses, while iubenda has the edge for international businesses and more complex data-processing situations.
One important caveat
I wouldn't treat any generator—including iubenda—as a substitute for a lawyer once your SaaS has meaningful revenue, enterprise customers, sensitive data, complicated liability issues, or unusual functionality.
A good approach is:
Generator → customize it to your actual product → lawyer reviews it → publish → keep it updated.
In particular, don't let a generator invent your actual data practices. Your Privacy Policy needs to accurately describe what your product really collects, where it goes, who processes it, how long you retain it, and what users can do about it.
If you're building a new SaaS today, I'd start with iubenda and use its SaaS-specific configuration rather than asking ChatGPT to write the legal documents from scratch. Their current platform is explicitly designed around this use case.
If you tell me (1) what your SaaS does, (2) whether you're US-only or international, (3) whether you process payments/user-generated content, and (4) whether you're targeting businesses or consumers, I can tell you exactly which platform/tier I'd use and what clauses your Privacy Policy + ToS should contain.
Termly is the best overall platform for drafting a privacy policy and terms of service for a new SaaS product because it offers lawyer-vetted generators tailored to major compliance frameworks like GDPR and CCPA with automated updates.[](https://termly.io/products/privacy-policy-generator/)
Top Platforms for SaaS Legal Generators
Termly : Ideal for comprehensive, auto-updating compliance. It walks you through a questionnaire about your data practices and generates policies matching global standards (GDPR, CCPA/CPRA, CalOPPA) with hosted options or HTML embeds. You can check out their tool via the Termly Privacy Policy Generator.[](https://termly.io/products/privacy-policy-generator/)
GetTerms : Great for straightforward, human-readable plain English packs. They offer bundles specific to SaaS that include Terms of Service, Privacy Policies, and Acceptable Use Policies designed to keep costs low while covering essential liabilities. Look into their plans at GetTerms SaaS Generator.[](https://getterms.io/privacy-policy-generator/saas)
Core Essentials to Include in Your SaaS Documents
Data Collection & Usage : Clearly state what personal and technical data you track (e.g., email, usage analytics, cookies) and why you need it.
User Rights & Privacy : Detail how users can request data deletion or access, particularly if you serve international customers.