Custom URL shortening

Which brands AI mentions

Free plan available; paid Essentials plan listed at $8/month with annual billing.

Website and pricing linklyhq.combitly.comwww.rebrandly.com

2. Short.io — Best value and flexibility

A strong choice if you want to manage multiple branded domains, create lots of links, or integrate link creation with your own systems through an API.

Free tier listed with up to 5 custom domains and 1,000 links; check click-tracking limits before committing.

Website and pricing linklyhq.comtheshortener.com

3. Bitly — Best all-in-one option

Worth considering if you also need QR codes, campaign reporting, and a widely recognized link-management platform.

Custom domains start on the Growth plan, listed at $29/month with annual billing.

Official pricing linklyhq.combitly.comwww.rebrandly.com

Which one should you choose?

My recommendation: Start with Rebrandly if branding is your primary concern, or Short.io if you expect to create lots of links or manage multiple domains. The pricing and plan limits above are based on currently listed offers and may change.

One important tip: use a domain you own, or a subdomain such as go.yourcompany.com, so your links remain aligned with your brand.

One question: What will you mainly use the short links for?

Primary use

Marketing campaigns and email

Social media and QR codes

SMS and customer communications

Internal tools and API integrations

Approximate volume

Under 100 links/month

100–1,000 links/month

Over 1,000 links/month

Monthly budget

Free only

Under $20/month

$20–$50/month

$50+/month

[Find the best fit]

Popular link management tools that allow custom domain branding include:

• Rebrandly – Built specifically for branded short links, it supports connecting existing domains, buying new custom domain extensions directly through their platform, automated SSL/HTTPS setup, and multi-domain management.[support.bitly.com](https://www.rebrandly.com/newdomain)[[2](https://lunyb.com/blog/best-url-shorteners-custom-domains-2026-msktkasy)](https://www.rebrandly.com/)
• Bitly – A globally recognized platform that allows paid users to connect and manage custom branded domains (or subdomains) to replace standard bit.ly links, complete with comprehensive tracking and analytics.[support.bitly.com](https://support.bitly.com/hc/en-us/articles/360025607351-How-do-I-add-my-own-custom-domain-to-Bitly)[[2](https://lunyb.com/blog/best-url-shorteners-custom-domains-2026-msktkasy)](https://www.reddit.com/r/shortcutlinks/comments/w3ehmr/my_take_on_top_10_link_management_tools_for_your/)[[3](https://support.rebrandly.com/en/articles/469542-what-is-a-custom-domain)](https://support.bitly.com/hc/en-us/articles/230558107-What-is-a-custom-domain)
• Short.io – Specializes in white-label link shortening, allowing you to use your own domain for branded links, offering team collaboration features, and providing built-in geo-targeting and deep-linking capabilities.
• TinyURL – Provides options for custom domain branding on select paid subscription tiers, enabling users to brand their short links rather than relying strictly on the generic tinyurl.com domain.
• T2M – A feature-rich custom URL shortener providing branded short domains, advanced multi-level analytics, dynamic QR codes, and URL cloaking.support.bitly.com

Would you like help comparing the pricing plans or DNS setup requirements for any particular tool on this list?