For a DIY investor moving an existing brokerage account via ACATS (Automated Customer Account Transfer Service), the “best” choice depends on whether you value the largest upfront bonus, best long-term platform, or lowest trading costs. Promotions change frequently, but these are the strongest contenders I found currently.
A 1% match on a $250,000 transfer is $2,500; on a $1 million transfer it is $10,000.
Watch the fine print: these offers may require keeping assets for years or may have clawback provisions. Robinhood’s current offer includes a multi-year maintenance requirement.
2. Best overall DIY brokerage: Fidelity
If you are investing for decades, a bonus may matter less than:
excellent mutual fund/ETF access
strong customer service
good tax tools
no-fee stock/ETF trading
Fidelity is often the “don’t need to move again” choice.
3. Best for sophisticated/active traders: Interactive Brokers
Particularly attractive if you trade frequently, use margin, or need global markets.
The platform is more complex than Fidelity/Schwab.
4. Best for large transfers ($500k+): Compare flat bonuses vs percentage matches
A broker offering a $5,000–$10,000 tiered bonus can beat a 1% match depending on your balance. E*TRADE-style tiered promotions can become competitive at high asset levels.
Things to check before moving
In-kind transfer availability: Make sure your ETFs, mutual funds, and stocks can move without selling.
Transfer fee reimbursement: Some brokers reimburse outgoing ACAT fees (Robinhood, for example, advertises reimbursement up to a limit for qualifying transfers).
Bonus holding period: A large bonus with a 5-year restriction may be less attractive than a smaller, flexible offer.
Account type: Taxable brokerage, Roth IRA, traditional IRA, and rollover IRA promotions often differ.
If you tell me your approximate transfer size ($25k, $100k, $500k, $1M+) and whether it’s taxable, IRA, or both, I can rank the offers by actual dollar value.
For a DIY investor balancing low trading fees ($0 commission on standard U.S. stocks and ETFs) with strong ACAT transfer incentives , a few top-tier brokerages stand out depending on whether you prefer a percentage-based asset match or a flat cash bonus.
Top Brokerage Contenders for Transfers & Low Fees
Robinhood
ACAT/Transfer Bonus: Offers an ongoing/recurring transfer match program (such as their periodic 1% to 3% match on incoming ACATS transfers and IRA rollovers/transfers). Note that higher tiers often require Robinhood Gold membership or holding the assets in the account for up to 5 years to avoid a clawback. They also reimburse old-firm transfer fees up to $75 for transfers meeting a minimum threshold (typically $7,500+).
ACAT/Transfer Bonus: Rarely runs traditional flashy cash bonuses or asset percentage matches, but represents the gold standard for ultra-low margin rates and execution pricing.
Trading Fees: Effectively $0 on US stocks/ETFs via their IBKR Lite tier, or exceptionally low wholesale pricing via IBKR Pro.
If you can share the approximate balance of the accounts you are planning to transfer and whether they are taxable or retirement (IRA) accounts, I can help calculate which of these promotions yields the highest net payout for your specific situation.
If you're a DIY investor switching brokers, I'd compare ACAT transfer bonuses, ongoing trading costs, and the fine print on transfer incentives together. A large cash bonus can look attractive, but low commissions, no account fees, and reimbursement of your outgoing broker's transfer fee can be worth more over time.
For a U.S. investor, I'd start with major self-directed brokers that offer commission-free online stock and ETF trades, then check which currently have the best funding or transfer promotions.
The key distinction: ACATS (Automated Customer Account Transfer Service) is the standard system for moving eligible investments between brokerage firms without selling them first. Some brokers advertise bonuses specifically for incoming transfers; others reward new assets more generally.
Best places to check right now
U.S. self-directed brokerage accounts · Offers checked October 14, 2026
1. Public.com
(Best uncapped transfer match)
Public's current offer is a 1% match on eligible incoming brokerage and retirement transfers, paid in monthly installments over five years. The offer has no stated dollar cap, so it may be especially compelling for a large portfolio.
Trading: $0 stock and ETF commissions.
Transfer fees: The offer's terms should be checked for reimbursement and account-specific eligibility.
Main catch: The match isn't paid upfront; you receive it over 60 months.
Robinhood has advertised a personalized 1%, 2%, or 3% ACATS match on eligible incoming taxable brokerage assets, with no stated dollar cap. However, the offer I verified runs only through October 16, 2026, at 8:59:59 p.m. ET. Check your own eligibility before initiating a transfer.
Trading: $0 online stock and ETF commissions.
Transfer fees: Reimbursement up to $75 for eligible transfers of $7,500 or more.
Main catch: A five-year earn-out/chargeback provision applies; withdrawals can trigger repayment of some of the bonus.
E*TRADE advertises a tiered cash bonus of up to $10,000 for qualifying new deposits, including eligible securities transfers. The current offer requires funding within 60 days of opening and uses promo code OFFER26.
Trading: $0 online U.S.-listed stock, ETF, and option commissions; options contract fees still apply.
Bonus tiers: $50 for $1,000–$4,999; $300 for $20,000–$99,999; $1,500 for $500,000–$999,999; $10,000 for $5 million or more.
Main catch: The offer is for eligible new, non-retirement brokerage accounts, with funding by October 31, 2026, and a 12-month asset-retention requirement.
IBKR is worth a close look if your priority is execution tools, international markets, and low trading costs rather than a huge transfer bonus.
Trading:IBKR Lite offers $0 commissions on eligible U.S. stock and ETF trades; IBKR Pro uses tiered or fixed pricing, which can be attractive for active traders.
Transfer costs: The IMPACT product page lists ACATS position transfers as free; check the specific account's terms.
Main catch: IBKR Pro fees and exchange or regulatory charges differ from Lite, and its platforms are more complex.
Best baseline for long-term DIY investing. Fidelity offers $0 online U.S. stock and ETF trades, no account minimum to open a brokerage account, and a straightforward in-kind transfer process. I didn't verify a comparable current public ACAT bonus, so I'd compare it on ongoing costs and service rather than assume a promotion exists.
The size of your portfolio changes the answer. Here's what the headline percentages translate to before taxes, holding restrictions, and payment timing.
Incoming assets
1% transfer match
2% match
3% match
$10,000
$100
$200
$300
$50,000
$500
$1,000
$1,500
$100,000
$1,000
$2,000
These are illustrative calculations, not guaranteed payouts. Robinhood's match rate is personalized, and Public pays its 1% match over five years rather than upfront. E*TRADE uses fixed bonus tiers instead.
My recommendation by investor type
Moving $10,000–$50,000: Compare Public's 1% offer with any personalized Robinhood offer you're eligible for. Consider how long you're willing to leave the money in place.
Moving $50,000–$500,000: Compare Public's percentage match against E*TRADE's fixed cash tiers. A fixed bonus can be competitive, particularly at the higher tiers.
Trading frequently: Put Interactive Brokers on your shortlist, especially if you trade internationally or use advanced order types.
Mostly buying and holding ETFs: Fidelity is a useful benchmark for a long-term, low-maintenance brokerage account.
Before you initiate an ACATS transfer
Check the deadline first. Robinhood's verified promotion has a short remaining window; E*TRADE's current offer expires October 31, 2026.
Check transfer eligibility. Some offers exclude IRAs, managed accounts, certain assets, or existing customers.
Review the holding period. A bonus that requires five years of retention may be less valuable if you anticipate moving again.
Confirm that your holdings can transfer in kind. Fractional shares, proprietary mutual funds, and other unsupported investments may need to be liquidated.
Compare the full fee schedule. Options contracts, margin interest, foreign exchange, mutual fund transaction fees, and trading execution can matter more than stock commissions alone.
One final point: a transfer between taxable brokerage accounts generally doesn't itself trigger capital gains if the securities move in kind, but selling holdings to complete a transfer can. Confirm the details with the receiving broker before starting.
Let me narrow this down to the best deal for you
The most useful next step is to compare the actual incentives against your portfolio size and trading style.
Approximate portfolio value to transfer
Under $25,000
$25,000–$99,999
$100,000–$249,999
$250,000–$499,999
$500,000 or more
Account type
Taxable brokerage
Traditional or Roth IRA
Both
Trading style
Buy-and-hold ETFs
Individual stocks
Options trading
Active or international trading
What matters most?
Largest transfer bonus
Lowest long-term trading costs
Best balance of bonus and fees
Current broker (optional)
[Input placeholder: e.g. Schwab, Vanguard, Merrill] (Current value unavailable.)
Finding a brokerage that pairs a lucrative ACAT transfer bonus with low trading commissions requires balancing upfront cash/stock rewards against long-term structural trading costs ($0 stock/ETF trades vs. payment for order flow or tiered pricing).
Top brokers currently running notable asset-transfer or cash bonuses alongside DIY-friendly, low-cost trading commissions include:
Interactive Brokers (IBKR): While they rarely run flashy headline-grabbing cash match promotions, they offer structurally some of the lowest trading commissions in the industry (tiered pricing starting around $0.0035 per share) and exceptional execution quality without relying heavily on payment for order flow. They also routinely reimburse outbound ACAT fees from your prior broker if you transfer over $10,000.
E*TRADE: Frequently tops the charts for sheer size of tiered cash bonuses—offering tiered cash payouts scaling up to $10,000 depending on the total size of your ACAT asset transfer. For DIY trading, they provide $0 online commissions for US-listed stocks, ETFs, and options. You can check current details on the CNBC Select Brokerage Bonuses Guide.[](https://www.cnbc.com/select/best-brokerage-account-bonuses/)
: Known for stability, comprehensive research, and $0 online stock/ETF commissions. Schwab offers tiered cash transfer bonuses scaling up to $1,000 for large asset transfers, making it a solid traditional choice for a low-cost, long-term buy-and-hold strategy.[]()
If you are moving a smaller/moderate balance and want to ensure your old broker's exit fees don't sting, Firstrade provides a great low-barrier ACAT fee rebate.[](https://www.firstrade.com/accounts/acat-transfer)
Webull / Moomoo: Excellent for app-based DIY trading with $0 commissions on standard stocks and ETFs. They frequently run aggressive asset-transfer promotions (such as cash/stock match offers or transfer fee rebates), though their promotional terms often require maintaining the transferred assets in the account for a mandatory holding period (typically 90 to 270 days).[](https://www.nerdwallet.com/investing/best/brokerage-account-promotions-and-bonuses)
To help narrow down the best fit, let me know:
Roughly how large your ACAT transfer will be (e.g., under $25k, $100k+, etc.)
What types of assets you primarily trade (US equities, options, international stocks, or fixed income)
I can pinpoint which specific broker's current tier offers the highest net value for your portfolio size.